Audi AG is a German automobile manufacturer that manufactures the highly featured and precisely-built premium range of luxury vehicles especially the cars that has born and established in Germany and now headquartered in Ingolstadt, Bavaria, Germany. The company is one of the oldest car manufacturers in Germany and in the world currently is the subsidiary of another German automobile giant Volkswagen AG. The company also holds three other Italian brands Lamborghini, Ducati, and Italdesign underneath the Audi Group.
Audiwerke – A. Horch & Cie by August Horch
The establishment history of the company Audi is a bit complex that officially quoted as 16 July 1909 in Zwickau, Saxony in Germany founded by the German engineer and automobile pioneer August Horch (1868–1951). In his early life, August Horch was engaged in the trade of a blacksmith and after graduating and receiving a degree in engineering from the Technical Academy in Mittweida, Saxony, he started working in shipbuilding.
August Horch later started working on engine construction and was then positioned as the head of the motor vehicle production department at Karl Benz’s automobile company Benz & Cie in Mannheim from 1896. It was before founding his own motor manufacturing company A. Horch & Cie. in November 1899, in Ehrenfeld, Cologne, Germany.
However, the origin of the company Audi traced back to 1899 when on 14 November, August Horch established his own motor vehicle company named A. Horch & Cie in the Ehrenfeld district of Cologne, Germany. Later the company was formed as a joint-stock company in Zwickau (State of Saxony) on 10 May 1904, by the name of August Horch & Cie. Motorwagenwerke AG.
However, unfortunately, August Horch left the company due to an internal collision with the company’s CFO and founded his second company, the August Horch Automobilwerke GmbH in Zwickau on 16 July 1909. But he lost the ownership of the brand name Horch and renamed the new company Audi Automobilwerke GmbH Zwickau (Audiwerke AG Zwickau from 1915) taking the Latin name Audi that was incidentally proposed by his friend’s son. The Latin name Audi actually is a synonym for his German name Horch.
Audi AG by Volkswagen AG
Whatsoever, August Horch again left Audiwerke in 1920, went to Berlin and engaged in various jobs, and hold a higher position at the ministry of transport but was involved as a member of the board of trustees in Audi. Later Horch also was on the board of Auto Union, the successor to Audi Automobilwerke GmbH and he is honored till the day as the founder of Audiwerke.
In 1932, Audiwerke lead a marge with three other German automobile manufacturers Horch, DKW, and Wanderer, and established Auto Union. Auto Union was an amalgamation of four German automobile manufacturers in terms of logistics sharing and then was widely known for its racing team from Germany. It holds the badge of four interlocking rings as their logo which later formed the modern Audi AG.
Whatsoever, after several post-World War II corporate ventures the modern formation of the brand Audi had established within the 1960s. At that time Auto Union shares are 100% taken by Daimler-Benz within 1958-1959 and later another German automobile giant Volkswagen AG acquired it within 1964-1966. Volkswagen merged the Auto Union with acquired NSU Motorenwerke in 1969 and established Audi NSU Auto Union AG, and thus it created the present-day form of the company Audi AG.
The motor brand Audi was relived again when Volkswagen AG realized the emergence of Audi as a separate brand assessing the pre-World War II successes and introduced the Audi F103 series in 1965 in the market. It counted as the starting of the new era of Audi whereas later the merged and reformed new company Audi NSU Auto Union AG incorporated on 1st January 1969, and then later in 1985 by ending both the Auto Union and NSU brands it was simply shortened to Audi AG.
Audi Cars – The German Craftsmanship
At present Audi is one of the most premium automotive brands in the world from Germany that holds the German craftsmanship and inherits the legacy of being one of the oldest motor brands. The brand is solely visioned on shaping the future of premium mobility and produces futuristic premium class luxury vehicles that blend brilliance, dynamism, and agility.
Holding a delighted heritage of over a century Audi is very much thoughtful and keen on representing the spiritual values above the material wealth on each manufactured car. It produces premium cars that combine progressive design, high build quality, perfection in every edge, and comfy accessibility. Thus most hi-tech and smart technologies are adopted to produce luxurious vehicles that ensure refined performance and improve people’s lives.
Thus Audi stands responsible to improve people’s live, develop lifestyles, and plays a key role to shape the new age of mobility that the brand is implementing in every unit of their manufactured products. Therefore, Audi cars are sporty, futuristic, luxurious, and of course, hold premium accessibility ensuring real-life functionalities to make life better living in our daily life.
Right now Audi is operating globally holding the motto “one name, one standard, everywhere” and manufactures its products in various manufacturing facilities located in Ingolstadt and Neckarsulm in Germany as well as in the other facilities situated in Hungary, Belgium, and Mexico. Further, under the group facilities of parent Volkswagen, Audi also manufactures cars for European markets in Slovakia and Spain, and for global markets in Brazil, India, and China.
Currently, Audi AG therefore Audi group also owns the Automobili Lamborghini S.p.A, therefore, Lamborghini, which is another luxury sports cars and SUV brand that was born in Italy and is now headquartered in Sant’Agata Bolognese, Italy. Including Lamborghini and the two other legendary Italian brands, Ducati and Italdesign make up the Audi Group where each of the brands stands for outstanding performance, pioneering technologies, fascinating design, and tremendous emotions.
At present, Audi AG is operating its business globally and covered the markets in over 100 countries. Audi AG products are marketed and distributed through high-precision marketing experts and distribution teams that are dedicated to the company motto and beliefs. Further, Audi is also distributed through authorized dealers in many other countries in the world.
In Bangladesh, Progress Motors Imports Limited is the Authorized dealer for the Audi AG brand Products. Hence the Audi brand vehicle products are solely marketed and distributed by the dealer in Bangladesh. Further, the aftersales service, maintenance, and genuine parts & accessories support are also available through the dear end.
Ans: Audi AG is a German automobile manufacturer that manufactures the highly featured and precisely-built premium range of luxury vehicles especially the cars that has born and established in Germany and now headquartered in Ingolstadt, Bavaria, Germany. The company is one of the oldest car manufacturers in Germany and in the world currently is the subsidiary of another German automobile giant Volkswagen AG. The company also holds three other Italian brands Lamborghini, Ducati, and Italdesign underneath the Audi Group.
Ans: The establishment history of the company Audi is officially quoted as 16 July 1909 in Zwickau, Saxony in Germany founded by the German engineer and automobile pioneer August Horch (1868–1951).
Ans: August Horch (1868–1951) the German engineer and automobile pioneer has founded the motor vehicle brand Audi.
Ans: August Horch (1868–1951) was a German engineer and automobile pioneer in German automobile history and is the founder of German motor vehicle brands Horch and Audi.
Ans: Audi logo consists of four interlinking rings that represent the four German motor companies of the past time named Horch, Audi, DKW, and Wanderer which established Auto Union and later formed present time Audi AG.
Ans: Four German motor companies named Horch, Audi, DKW, and Wanderer together had merged to establish Auto Union and later that formed the present time Audi AG.
Ans: Audi cars are manufactured in various manufacturing facilities of Audi located in Ingolstadt and Neckarsulm in Germany as well as in the other facilities situated in Hungary, Belgium, and Mexico. Further, under the group facilities of parent Volkswagen, Audi also manufactures cars for European markets in Slovakia and Spain, and for global markets in Brazil, India, and China.
Ans: In Bangladesh, Progress Motors Imports Limited is the Authorized dealer for the Audi AG brand Products.